Quality custom packaging is becoming increasingly important for many small businesses as they seek to accelerate their business development. We see our community investing in bespoke boxes, wrapping sleeves, custom labels, and even personalized inserts to improve the customer experience on a daily basis.

Plein De Vie custom boxes 

Custom box packaging for Plein De Vie. The female-owned and managed business produces handmade roller ball fragrances that include crystals, crystal bath bombs, and crystal soaps.

Surveys and research will tell you something else: branded packaging has a lot of value for your business. But to give you an indication:

Packaging design influences purchasing decisions for 72% of U.S. consumers (Ipsos).

Almost three-quarters (71 percent) of American customers are more inclined to buy goods in paper or cardboard packaging. (Ipsos)

60% of online shoppers report that branded or gift-like packaging excites them about receiving the delivery.

Approximately 50% of online consumers say they are more likely to suggest something to a friend if it came in branded or gift-like packaging.

According to research by Statista, a leading provider for market and consumer data, online shopping is expected to increase by 6.54 trillion US dollars in 2022. With the market expanding, we can anticipate more companies to further saturate various segments; with that, there will be a greater need for you to stand out from the crowd.

This is where branded packaging comes into play, and here are some clever methods for companies to level their packaging game up.

Highlight What Makes Your Brand Unique

Small companies may benefit greatly from the use of custom packaging. Customized packing allows small businesses to showcase their distinct selling point, which might assist them stand out from the competition.

Custom boxes are one of the most beneficial techniques to highlight what makes your items and services unique while also letting consumers know that you care about their experience.

The New Norm Box produced for Fosters Ink is one of my favorites. It’s easy to see why.

Fosters Ink custom mailer box 

The New Norm Box is a bold, dark, and distinctive design

The box, which was created by Cruz Foster, co-owner of Crooked Crows Tattoo, includes a sublimated mask, custom tagged T-shirt, sticker, and $300 gift certificate for a custom tattoo.

The boxes for their unique items are eye-catching, which is the whole point of a box. Their slogan, logo, and colors all combine to form an effective brand symbol that effectively promotes their original products.

“I was really anxious,” Foster says. “For the first time I built the boxes, but I’m pleased with how they turned out.” Foster’s New Norm boxes are currently sold out, but keep an eye out for a new batch because it might be released at any moment.

Customize Packaging Design With Your Brand in Mind

Customers will remember you longer if you offer them branded packaging. Packaging design that is well planned and executed may convert first-time buyers into brand advocates, and if your packaging design connects with them, they will become brand ambassadors for you as a result.

Consider how much free content you can get from your satisfied consumers’ tags and comments on social media!

Taking your product packaging design to the next level does not necessarily require you to use bespoke boxes. Of course, there are other things to think about. It’s possible that your product doesn’t need it, or that you just don’t have the cash for a major upgrade yet.

There is no need to be concerned. You may make basic yet effective modifications to your product in order to gain shelf space and visual impact it needs to be recognized.

Enter – packaging labels.

Lemon Thyme Macarons custom labels 

It’s always a visual treat when Lemon Thyme Macarons appears in our news feed!

Charmaine Mosiman, who runs the Roslyn, Washington-based business, infused her enthusiasm for bright sweets into a flourishing company. Her love of creating gorgeous desserts has taken her and her tasty creations to local markets, coffee shops, and wedding shoots around the world.

The packaging for Lemon Thyme Macarons is beautiful. Charmaine uses the cut-out to display a bit of the macarons inside in this elegant brown box. Then, in a lovely bow, the box is adorned with a beautiful ribbon to tie everything together. The distinctive packaging labels are applied to the box for branding and then topped with a pretty bow.

While we’re on the subject of turning a basic brown box into a packaging design peg, take a look at how Alana Fusco, owner and designer of Made by Alana, converted it with packaging sleeves!

Alana creates memorable handmade earrings and bespoke jackets. The brand’s warm hues are represented well in its goods and packaging, allowing consumers to identify and recall their brand in an instant.

brown packaging sleeves

The company’s name and links to their online platforms are featured on the sleeve. The additional text print informs consumers where they may get in touch with them and how to purchase additional of their high-quality products if necessary.

Aside from the visual aspect, your branded packaging design should also be practical. After all, it will keep your product in place during transit. What good is a lovely package if the consumer unwraps a damaged item? Bows and Ribbons applies unique tissue paper to its goods for an added layer of protection.

Isn’t the packaging as a whole enough to make you feel like the brand cares about your experience? I believe it does. The unique tissue paper keeps the items inside looking great after delivery. They also added a ribbon to keep everything together. If you ask me, that’s thoughtful branded packaging. It’s also very attractive, in my opinion.

Add Personalized Touches Through Custom Inserts

Customized inserts provide a personal touch to your packaging. A logo sticker, postcard, brochure, or calendar can help you emphasize your message even more, which is precisely the case for Tiny Human Supply Co.